Newsletters Offer the Long Term Marketing Strategy Your Small Business is Missing

November 13, 2007

Small business owners are busy, there is no doubt about it. Often, the owner of a small business is also the prime employee- carrying out the day to day operations and business functions. At the end of the day, the last thing you want to do is think about marketing or writing newsletters.

But that’s exactly what you should be thinking about. Even if you are enjoying a busy season now, if you don’t keep up with the marketing, you could wake up one day soon and realize you don’t have any work lined up.

Any study will tell you that it is far less expensive to keep an existing customer than to find a new one. You can easily focus most of your marketing on your existing and previous clients in order to keep your business on their minds and ensure that they come back to you when they need what your business offers. Newsletters are an effective way to do this, not to mention a cost-effective solution for on going marketing.

You might dread newsletters because you don’t consider yourself a writer. This should not be a reason not to create a newsletter, however. You can just jot down ideas for tips or information relevant to your business products or services that you believe your clients could benefit from, and send them out on a bi-weekly basis. It can be that simple! As long as you include your business information, your toll free number, and perhaps a special offer in each of your newsletters along with your tip of the week, your customers will look forward to reading their email newsletter, and it will have cost you only a few minutes of your time to put it together and send out.

If you don’t believe you can do that; or you want to offer article-style information, you can hire a ghostwriter to put your newsletter together for you, and ensure your contact information is displayed prominently, along with your special offer or discount or that particular newsletter. Ghostwriters, like www.reliablewriters.com, are often less expensive than you think, and if you use a toll free number for your contact number for your newsletters, you can easily track the effectiveness of your newsletters over time by keeping track of the number of calls that come in on that toll free number. Chances are, the ghostwriting service will more than pay for itself.

Posted in Starting a Small Business